#haunt analytics

HauntScene Live! Special Guest - Heather Doggett with Scream Score!

HauntScene host Johnny Bronto sits down with Heather Doggett, founder and CEO of Scream Score™, a first-of-its-kind biometric platform designed to measure guest fear in real time inside haunted attractions. Using a mobile app paired with a guest's smartwatch or fitness band, the system tracks heart rate and nervous system responses throughout the attraction, delivering a personalized Scream Score™ at exit while feeding owners actionable nightly analytics. The conversation explores how the technology motivates scare actors through live performance leaderboards, drives social media engagement, and opens new revenue streams for haunt operators. Heather also shares her extensive background in immersive experience design, spanning zoos, aquariums, and large-scale Halloween events across multiple states.