#immersive storytelling

Advice from a REAL Imagineer - How to Build a Haunt at home!

A Disney Imagineer and art director shares professional-grade creative principles for building an engaging home haunt or yard haunt. The core insight is that a great haunt is a story, not just a collection of jump scares — it should follow a three-act narrative structure with a clear beginning, middle, and resolution. The host then begins applying this advice hands-on, planning the space, building an entryway, crafting signage, laying out pathways, and testing lighting. The result is a practical bridge between high-level theme-park design thinking and a backyard Halloween build.